Sport tourism events play an important role in enhancing the community by generating positive economic impact, fostering civic pride, and forming Brampton's legacy. The Tourism Sponsorship Program – Sport Tourism Events, responsibly supports sport competitions that produce compelling experiences, increase economic activity, and create awareness of Brampton as a tourism destination.
Sponsorship applications are evaluated based on the ability of the sporting event to meet program objectives. Program objectives have been developed to ensure that the City of Brampton establishes relationships that will mutually benefit the City and all funding recipients.
Program Objectives
- Economic Impact – Positively contribute to Brampton's economic well-being through increased tourist visitation and dollars spent. Major contributors to economic impact include hotel stays and visitors travelling from greater than 40 kilometers away.
- Community Impact – Contributions to the community by creating opportunities for local businesses, youth or charitable organizations, enhancing the well being of residents, build legacies and civic pride are important factors.
- Promote Brampton – Promoting Brampton regionally, provincially and nationally (as appropriate to the event) emphasizes the essence of what makes Brampton a special place and generates positive publicity and audience visitation.
Application Requirements
Submit all required application documents:
2025 Sport Tourism Events Program Guidelines
Please submit fully completed applications to sport@brampton.ca by Friday, January 10.
