​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​Tourism celebrates a destination’s greatest strengths and thrives on authentic expressions of culture, including the customs, art, food and traditions of various ethnic groups that make up a diverse destination. The Tourism Sponsorship Program responsibly supports Festivals that produce compelling experiences, increase economic activity, celebrate multiculturalism and create awareness of Brampton as a destination. Brampton based non-profit or charitable organizations hosting a festival in Brampton in 2025 are eligible to apply.

In 2025, the Tourism Sponsorship Program continues to support existing Experience Brampton Festivals and will accept one new festival under this category.​

The successful Experience Brampton Festival will:

• Positively contribute to the City’s economy through increased tourist visitation
• Create opportunities for local businesses, enhance the well-being of residents, build community legacies and build civic pride
• Promote Brampton as a destination regionally, provincially and nationally by generating positive media and audience coverage

Before applying, please ensure to read the program guid​elines to confirm organization and event eligibility.

• Festival must be open to the public.
• Festival must include a communications and marketing plan to promote to visitors fr​om greater than 40 km outside of Brampton.
• Festival must have an attendance or more than 1,000 unique visitors.
• Festival must have a minimum overall budget of $60,000.
• Festival must hire a minimum of 25% of their entertainment, food vendors and operational vendors from Brampton
• Applicants must be incorporated non-profits or registered charities that have been operational for at least three years.
• Festival must have been run at least three times by the same organization.
• Eligible festivals must take place in Brampton in 2025. ​

APPLICATION REQUIREMENTS​

1. Review the 2025 Experience Brampton Festival Progra​m Guidelines
2. Submit all required application documents:
   

• Online application form​
• Economic Impact Assessment Form​​​​
  
• Festival Budget Template
  
• Certificate of Insurance​
  
• Proof of Incorporation
  

Application Deadline: Friday, January 10, 2025